Internet Trash

Here I am sitting in the office on a Sunday (sad I know) and I get a Twitter alert about New Zealand skiing, best I have a quick look … I have a watch on certain keywords via services such as TweetBeep.

So what do we get, a “blog post” about “family skiing in New Zealand”.  Or is it? Check it out, it’s spam in my opinion.

Well, let’s say that strictly speaking it’s not spam, but what this person is doing is optimising the page on these key words “(Family) skiing in New Zealand”) for the sole reason of getting people to the page, after which they might click a Google ad so he/she can make some money from the click.

Have a look at the article; family skiing, does it offer any value to anyone considering skiing in NZ, let alone family skiing. Categorically NO, and even some of the references are wrong, I think he means the “Cardrona Hotel”, not the Chalet Hotel.

The sole point of this article is to get traffic, in the hope that a small percentage will click an advertisement, and thus some ad revenue will be made.  It’s pointless and as you may guess, makes me mad!  The system is being abused, and no value is being derived for the hapless visitor to the site, they are being used.

You may argue that if Google lets this thing happen, then who’s to stop people doing this. True. We can’t stop people writing trashy articles like this, but we can ensure that we write great content for our sites and do a good job on SEO.

So here’s your challenge. Go to it!  Write some great content and articles articles for your site or others, optimise it ruthlessly (using our new SEO book), ensure people like this so called blogger don't get ranked, and most importantly, add value and offer a real benefit to visitors of your site.

Oh, and by the way, we do have some great articles on family skiing in New Zealand on our www.snowreports.co.nz site ;-)